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2015-2016 Catalog

A&S 237 The Sociology of Consumerism and Marketing

This course will introduce students to sociological perspectives on marketing and examine patterns of consumer behavior. We will analyze how consumers are influenced to buy and societal consequences of contemporary large-scale patterns of consumerism. [V]

Prerequisite

A&S 102 or A&S 103 or permission of instructor

Instructor

Shulman