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2015-2016 Catalog

ECON 360 Marketing Science

What products do firms decide to introduce? How do they price and promote existing products? Drawing from knowledge in the areas of microeconomic theory and strategic marketing, students use analytical modeling, case study, and computer simulation methods to explore techniques as well as ethics and economic efficiency of product promotion, pricing, and differentiation in today's diverse and evolving markets.[W]


ECON 251 or permission of instructor